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Winter Selling Guide: Unique Tips and Benefits of Selling During Winter

Winter Selling Guide: Unique Tips and Benefits of Selling During Winter

Jan 29, 2024 | Selling Your Home

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Four tips that can help you get top dollar for your house in the winter.

The idea of selling your home during the winter months might seem counterintuitive but donโ€™t underestimate the unique benefits that come with showcasing your property. Many homeowners are shying away from selling this time of year, but why donโ€™t we embrace it instead and be pleasantly surprised at the opportunities it brings?

One of the good things savvy sellers know when selling their homes during the winter season is that with less competition and the right strategy, you can still get top dollar for your property. This way, you can reap the benefits of seasonal change.

According to the National Association of Realtors, there’s been a 66% decrease in normal sales activity from November to January. But in Utah, a winter home sale has its advantages, like fewer sale signs from neighbors. Having less competition means that your property can steal the spotlight and have your potential buyerโ€™s full attention.

Another good thing about selling your house during the winter months is that buyers tend to be more serious about getting a property during this time of year. With a few neat tricks, youโ€™ll be able to sell your house in no time.

1. Put in some winter-hardy plants. Add some plants to your home to increase its appeal to potential buyers. Evergreens not only improve the curb appeal of your home but also look fantastic in the winter.

2. Safety first. Make sure your walkways are clear to prevent accidents from happening. Additionally, it appears welcoming to potential buyers.

“Having less competition means that your property can steal the spotlight and have your potential buyerโ€™s full attention.”

3. Create a warm atmosphere. Creating a comfortable and welcoming atmosphere can significantly increase the appeal of your house to potential buyers. Include a few blankets and throw pillows with warm materials and textures. Use your fireplace if you have one, or burn some soft-scented candles to create a cozy ambiance during showings. Finally, to truly warm the room, set your thermostat between 70 and 74 degrees.

4. Price your property right. Don’t undervalue your property when setting a price for the winter market. Keep in mind that wintertime buyers are more inclined to buy, and they will offer you a reasonable price for your house in comparison to other seasons. To determine the right price for your property at any time of year, get in touch with a Realtor and home improvement experts like me if you need assistance with pricing.

By following these suggestions, you could really help your house stand out during the winter. If you still want to learn more about how to properly market your property for success during the winter months, I am always available to answer any questions you may have. Please get in touch with me by phone or email. I’m always happy to help!

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Recent Testimonial

  • Stephanie, Kearns, UT

     "After my divorce, I needed to sell my home fast. A cash offer was ideal for me because I didn't have time or money to invest into getting my home ready to sell—and the stress of my divorce was all that I could deal with at that time. My plan is to rent for a while to get back on my feet, and I will to work with Stacey when I'm ready to buy again in the future! She even worked out a plan for me to get into a new home by helping me understand what I could afford and how much money I would need to save for the down payment and closing costs."

  • Bridget, Draper, UT

    “I sold my home on seller-finance terms after months of below-value offers. I had already moved, and the stress of two house payments each month was really weighing on me—and winter was fast approaching. When I made it clear I would accept seller-finance terms, I had three offers within a week! The buyer paid me a healthy down payment upfront, makes monthly PITI payments where I earn a profit, and will pay off the balance in a few years when I collect the rest of my equity. I was able to secure market value for my home, and when the rates come back down, the new homeowners will complete the purchase. It was a win for them…and for me!” 

  • Shay, West Jordan, UT

    “Stacey and Dallas were amazing to work with. We wanted to sell but didn’t know where to start. They visited our home, suggested we make some cosmetic changes that would sell the home faster and for a lot more than it would have otherwise. And they paid for the upgrades, listed my home, and sold it in 9 days! This saved me so much, time, effort, and the hassle associated with getting a home ready to sell, and it got us more cash in our pockets when the house sold.”